Open AccessPlanning for Sustainable Tourism Development using SWOT Analysis – Case Study: Pasargad Region – Fars, Iran
Author(s) -
Farzaneh Gerami,
Zohreh Hosseini
Publication year - 2021
Publication title -
athens journal of tourism
Language(s) - English
Resource type - Journals
ISSN - 2241-8148
DOI - 10.30958/ajt.8-1-3
Subject(s) - swot analysis , tourism , sustainable development , business , sustainable tourism , sustainability , planner , offensive , visitor pattern , ecotourism , environmental planning , marketing , economics , geography , political science , computer science , management , ecology , archaeology , law , biology , programming language
The tourism industry has high potential and nowadays it is being categorized as one of the fastest-growing industries in the world. Sustainable tourism is the concept of visiting some place as a visitor and trying to make a positive impact on the environment, society, and economy and tourism development must be based on sustainability principles. Understanding the potential of each region allows the researcher and planner to identify the development way in accordance with the current situation. This study is aimed at developing sustainable tourism in Pasargad region with planning and definition of strategies. Appropriately, to achieve this goal SWOT analysis is used for conducting a comprehensive assessment for development. Effective factors in sustainable development are evaluated. As a result, for sustainable tourism development, an offensive/ competitive strategy (SO) should be the priority of these programs using internal strength to realize the external opportunity in Pasargad region. Keywords: sustainable tourism, SWOT analysis, sustainable development, Pasargadae, Pasargad region