
An Interpretative Analysis of Storytelling in the Beverage Industry
Author(s) -
Peter Jones,
Daphne Comfort
Publication year - 2019
Publication title -
athens journal of tourism
Language(s) - English
Resource type - Journals
ISSN - 2241-8148
DOI - 10.30958/ajt.6-3-1
Subject(s) - storytelling , psychology , art , narrative , literature