
Stories and Storytelling in UΚ Banking
Author(s) -
Peter Jones,
Daphne Comfort
Publication year - 2019
Publication title -
athens journal of business and economics
Language(s) - English
Resource type - Journals
ISSN - 2241-794X
DOI - 10.30958/ajbe.5-4-1
Subject(s) - storytelling , business , art , narrative , literature