Open AccessA Systematic Literature Review of Brand Commitment: Definitions, Perspectives and Dimensions
Author(s) -
Sergio Andrés Osuna Ramírez,
Cleopatra Veloutsou,
Anna MorganThomas
Publication year - 2017
Publication title -
athens journal of business and economics
Language(s) - English
Resource type - Journals
ISSN - 2241-794X
DOI - 10.30958/ajbe.3.3.5
Subject(s) - psychology , sociology , systematic review , management science , epistemology , business , political science , engineering , philosophy , medline , law