Open AccessINNOVATION: A MODERATING FACTOR FOR THE EFFECTIVENESS OF DIVERSIFICATION STRATEGIES ON THE SUSTAINABILITY OF HOSPITALITY FIRMS IN NIGERIA
Author(s) -
Uwah Inemesit ENOBONG,
Otu Otu EKPENYONG-EFFA,
Morgan Morgan OBONG,
Kola Musiliu HAMMED,
Uwah Kufre ISONG
Publication year - 2022
Publication title -
geo journal of tourism and geosites
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.377
H-Index - 12
eISSN - 2065-1198
pISSN - 2065-0817
DOI - 10.30892/gtg.422spl11-882
Subject(s) - sustainability , hospitality , marketing , diversification (marketing strategy) , hospitality industry , business , confirmatory factor analysis , competitive advantage , sample (material) , structural equation modeling , tourism , service (business) , ecology , chemistry , statistics , mathematics , chromatography , political science , law , biology