Open AccessCAN SOCIAL MEDIA BE A TOOL FOR INCREASING TOURISTS’ ENVIRONMENTALLY RESPONSIBLE BEHAVIOR?
Author(s) -
Enamul Haque,
Tinikan Sungsuwan,
Sarunya Sanglimsuwan
Publication year - 2021
Publication title -
geo journal of tourism and geosites
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.377
H-Index - 12
eISSN - 2065-1198
pISSN - 2065-0817
DOI - 10.30892/gtg.38428-762
Subject(s) - intension , tourism , stimulus (psychology) , psychology , social media , sustainable development , advertising , business , marketing , sociology , ecology , geography , political science , cognitive psychology , biology , philosophy , archaeology , epistemology , law
For the sustainable development of a tourism destination, environmentally responsible behavior (ERB) is a vital issue. This study developed an implicated model based on the Stimulus-Organism-Response (S-O-R) framework showing the usages of social media by tourists regarded as a stimulus; environmental awareness, and place attachment generated from using social media regarded as an organism; and tourists' ERB thereby bringing behavioral intension regarded as responses. The integrated tourists' ERB model was experimentally tested using survey data from 467 Bangladeshi tourists by SEM-based methodology. The study found that social media has a beneficial effect on environmental awareness and place attachment, negatively impacting ERB. Furthermore, environmental awareness and place attachment has a favorable impact on ERB. This article discusses theoretical discoveries as well as practical consequences.