Open AccessWINNING TOURISM DIGITALIZATION OPPORTUNITY IN THE INDONESIA CBT BUSINESS
Author(s) -
Setiawan Priatmoko,
Lóránt Dénes Dávid
Publication year - 2021
Publication title -
geo journal of tourism and geosites
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.377
H-Index - 12
eISSN - 2065-1198
pISSN - 2065-0817
DOI - 10.30892/gtg.37309-711
Subject(s) - tourism , product (mathematics) , nonprobability sampling , agency (philosophy) , marketing , business , destinations , tourist destinations , information and communications technology , rural tourism , advertising , tourism geography , geography , sociology , political science , population , social science , geometry , mathematics , demography , archaeology , law
This research aims to examine the opportunities of Information Communication Technologies (ICT) and its use for the rural tourism businesses. The study used purposive random sampling of presence of tourist villages product in the Online Travel Agency (OTA) application in Indonesia. From the OTA, it can be seen the rural tourism destinations product related offerings suggestion. From the recommended destinations, assessment and comparison is made with the village’s official website and other online resources.Tourism villages and their market need to be met comprehensively understanding with OTA app developers to get better future business results.