Open AccessDETERMINANTS OF OUTBOUND MEDICAL TOURISM: IMPLICATIONS FOR SERVICE MARKETING AND DEVELOPMENT
Author(s) -
Felix John Eze,
Juliet John Inyang,
Nina Valentine ORJI
Publication year - 2020
Publication title -
geo journal of tourism and geosites
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.377
H-Index - 12
eISSN - 2065-1198
pISSN - 2065-0817
DOI - 10.30892/gtg.334spl09-600
Subject(s) - medical tourism , snowball sampling , tourism , business , marketing , service quality , service (business) , quality (philosophy) , questionnaire , scale (ratio) , medical services , advertising , geography , medicine , economic growth , economics , health care , social science , philosophy , cartography , archaeology , pathology , epistemology , sociology
This study examined the demand factors responsible for outbound medical tourism to India, South-Africa and Germany. The demand factors included medical tourist attitude, medical destination competitiveness, medical service cost and medical service quality. Using snowball sampling, 138 medical tourists were surveyed with the aid of a self-administered 24-item 5-point scale questionnaire. The data obtained were analyzed using multiple regression analysis. The findings of the study were that tourist attitude has no significant influence on outbound medical tourism; Medical destination competitiveness significantly influences outbound medical tourism negatively; whereas, medical service cost and medical service quality significantly influence outbound medical tourism positively.