Open AccessARLOKA MAP: MEDIA PENGENALAN NILAI-NILAI KEARIFAN LOKAL DI KAWASAN CANDI PRAMBANAN
Author(s) -
Sandy Maulana Yusuf,
Indah Nurafani Syarqiyah,
Naufal Raffi Arrazaq
Publication year - 2019
Publication title -
berkala arkeologi/berkala arkeologi
Language(s) - English
Resource type - Journals
eISSN - 2548-7132
pISSN - 0216-1419
DOI - 10.30883/jba.v39i2.342
Subject(s) - advertising , tourism , test (biology) , cartography , geography , business , archaeology , paleontology , biology
Prambanan Temple contains local wisdom values that have not been well informed to domestic visitors. This article aims to introduce Arloka Map, an alternative communication media in a form of physical tour-map containing local wisdom values of the Prambanan Temple Area and to test the effectiveness rate of the Arloka-Map. Observation, literature studies, and instrument test methods were used to collect basic data. To determine the success rate of the proposed strategy, pre- and post-tests were conducted to 50 domestic tourist respondents. The outcomes were then analyzed by using the SPSS application. Results showed that score for visitors that were using the Arloka-Map was higher than visitors who did not use it (i.e. 8.72 vs 4.44). It was concluded that the use of the Arloka-Map assist tourists to know the values of local wisdoms at the temple’s area.