Open AccessDoes Rebranding As Name Change Rebuild Or Destroy Brand Equity (Customer Loyalty And Brand Reputation) After Brand Crisis?: The Case of Malaysian Airline System (MAS)
Author(s) -
Worlu Okechukwu,
Roslizawati Ahmad
Publication year - 2019
Publication title -
journal of technology management and business
Language(s) - English
Resource type - Journals
eISSN - 2600-7967
pISSN - 2289-7224
DOI - 10.30880/jtmb.2019.06.02.002
Subject(s) - rebranding , reputation , brand equity , business , brand loyalty , loyalty business model , advertising , marketing , brand awareness , brand management , loyalty , political science , service (business) , service quality , law
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