Open AccessTHE EFFECT OF CUSTOMER SATISFACTION ON INTEREST BUY ONLINE ON WEBSITE LAZADA
Author(s) -
Nurul Atika,
Morgan Kindler,
Zainal Abidin Tarigan,
Yulinda Tarigan
Publication year - 2020
Publication title -
journal of applied business administration
Language(s) - English
Resource type - Journals
ISSN - 2548-9909
DOI - 10.30871/jaba.v4i1.1548
Subject(s) - likert scale , customer satisfaction , sample (material) , scale (ratio) , usability , advertising , product (mathematics) , marketing , business , psychology , computer science , mathematics , developmental psychology , chemistry , physics , geometry , chromatography , quantum mechanics , human–computer interaction
This study aims to examine the effect of customer satisfaction on online purchase intention on the website Lazada. This study used 200 respondents taken from students of Business Management at the Politeknik Negeri Batam and Universitas Internasional Batam. The type of data used in this study is the interval scale. Moreover, the scaling method used in the instrument of Likert scale with 5 rating categories. Data processing techniques in this study using Spss software program 17. The results of this study is shows the customer satisfaction (role, social, best deal, product information, monetary saving, convenience and perceived ease of use) has an influence on online purchase intention. For further research is expected to increase the number of samples, change the sample or add research variables.