Open AccessАДАПТАЦІЯ ЗАРУБІЖНОГО ДОСВІДУ ЗАСТОСУВАННЯ ІВЕНТ-МАРКЕТИНГУ В ПРАКТИЦІ ВІТЧИЗНЯНИХ ПІДПРИЄМСТВ
Author(s) -
Nina A. Krakhmalova,
Iryna М. Goncharenko
Publication year - 2017
Publication title -
vìsnik kiïvsʹkogo nacìonalʹnogo unìversitetu tehnologìj ta dizajnu. serìâ ekonomìčnì nauki
Language(s) - English
Resource type - Journals
eISSN - 2617-9466
pISSN - 2413-0117
DOI - 10.30857/2413-0117.2017.6.7
Subject(s) - event (particle physics) , business , marketing , strengths and weaknesses , marketing research , services marketing , adaptation (eye) , process management , service (business) , psychology , social psychology , physics , quantum mechanics , neuroscience
The article presents the research findings on adaptation of international experience of event marketing application in the practice of domestic enterprises. The strengths and weaknesses of using this system are identified. A thorough analysis of event marketing services market in Ukraine is carried out. The algorithm of event marketing implementation to foster domestic business development is presented.