Open AccessCOMPANY CRM SYSTEM STRATEGY IMPLEMENTATION
Author(s) -
Liudmyla M. Ganushchak-Yefimenko,
В. Г. Щербак,
Olena Gulina
Publication year - 2017
Publication title -
vìsnik kiïvsʹkogo nacìonalʹnogo unìversitetu tehnologìj ta dizajnu. serìâ ekonomìčnì nauki
Language(s) - English
Resource type - Journals
eISSN - 2617-9466
pISSN - 2413-0117
DOI - 10.30857/2413-0117.2017.6.5
Subject(s) - casual , business , key (lock) , focus (optics) , customer relationship management , process management , position (finance) , marketing , competitive advantage , computer science , knowledge management , finance , computer security , materials science , physics , optics , composite material
The paper presents the research findings on implementing the company CRM system strategies as the most effective and widely used tools to enhance its competitive position, thus allowing to collect, organize and analyze data about customers and potential customers, as well as identify their preferences. This study provides a rationale for using the CRM system which enables a better focus on specific markets and consumers, meeting their needs, and converting casual customers into loyal ones which is the key objective of any company in the market.