Open AccessScale of attitudes of social media phenomenons towards marketing activities: a validity and reliability survey
Author(s) -
Ruhan İri̇
Publication year - 2022
Publication title -
gazi iktisat ve işletme dergisi
Language(s) - English
Resource type - Journals
eISSN - 2548-0162
pISSN - 2149-4924
DOI - 10.30855/gjeb.2022.8.3.009
Subject(s) - scale (ratio) , reliability (semiconductor) , social media , validity , psychology , social psychology , marketing , computer science , business , psychometrics , geography , world wide web , developmental psychology , power (physics) , physics , cartography , quantum mechanics