Open AccessEffect of product presentation videos on purchase intention: The YouTube example
Author(s) -
Aytaç ERDEM,
Emrah Sıtkı Yilmaz
Publication year - 2022
Publication title -
gazi iktisat ve işletme dergisi
Language(s) - English
Resource type - Journals
eISSN - 2548-0162
pISSN - 2149-4924
DOI - 10.30855/gjeb.2022.8.3.003
Subject(s) - presentation (obstetrics) , product (mathematics) , advertising , computer science , psychology , internet privacy , business , mathematics , medicine , geometry , radiology