Open AccessORGANIZATIONAL AND ECONOMIC POTENTIAL OF RE-ENGINEERING BUSINESS PROCESSES IN THE CONTEXT OF MARKETING ACTIVITY OF AN INDUSTRIAL ENTERPRISE TO ENSURE ITS EFFICIENT INNOVATIVE ACTIVITY
Author(s) -
Denys Kobyzskyi
Publication year - 2018
Publication title -
sučasnij stan naukovih doslìdženʹ ta tehnologìj v promislovostì
Language(s) - English
Resource type - Journals
eISSN - 2524-2296
pISSN - 2522-9818
DOI - 10.30837/2522-9818.2018.5.095
Subject(s) - business , marketing , marketing management , context (archaeology) , marketing research , business marketing , marketing strategy , process management , paleontology , biology