Open AccessPERILAKU DAN KONFLIK SOSIAL TERHADAP KEPUTUSAN PEMBELIAN PRODUK IKLAN BARU DI TELEVISI
Author(s) -
Rustono Farady Marta,
Novita Wahyu Setyawati
Publication year - 2018
Publication title -
proceeding national conference of creative industry universitas bunda mulia
Language(s) - English
Resource type - Journals
ISSN - 2622-7436
DOI - 10.30813/ncci.v0i0.1303
Subject(s) - span (engineering) , life span , psychology , medicine , gerontology , engineering , structural engineering
Currently the products in television advertisements are always in the spotlight for television lovers. Especially for housewives for their household products. If there is one new detergent product that has just appeared on television, some of them are incited to try the product. There are also those who are not instigated, because they are compatible with their old products. The purpose of this research is to look at social behavior and conflict towards purchasing decisions of new advertising products on television with housewives as case studies. The research method used in reviewing this problem is a survey method with descriptive analysis. While data collection techniques with observation, interviews and questionnaires are intended to capture data related to behavior, social conflict and purchasing decisions. Based on the results of the study, respondents' data is obtained that the level of trust in the products advertised on television is very significant. This can be seen from the value of very trusting 39%, very confident 35%, and trust 34%. Keywords: Behavior, Social Conflict and Purchase Decision