Open AccessNASIONALISME FASHION DAN PEMANTIK CITRA NEGARA DALAM SITUS WWW.DAMNILOVEINDONESIA.COM
Author(s) -
Joshua Fernando,
Rustono Farady Marta
Publication year - 2018
Publication title -
proceeding national conference of creative industry universitas bunda mulia
Language(s) - English
Resource type - Journals
ISSN - 2622-7436
DOI - 10.30813/ncci.v0i0.1299
Subject(s) - nationalism , framing (construction) , symbol (formal) , icon , tourism , sociology , humanities , advertising , political science , art , business , philosophy , law , history , linguistics , politics , computer science , archaeology , programming language
National identity can arise with a symbol attached to the product/service in this case the Fashion world. Building the value of nationalism is not easy, so it requires cooperation from all parties, including corporations, so that the identity of the nation can be a world attraction, especially in the world of tourism. Damn! I Love Indonesia embodies this by incorporating elements of nationalism in every fashion product. This study looks at how the construction of the meaning of nationalism built in fashion products is seen from the content of the press release of the corporate website www.damniloveindonesia.com. This research used descriptive qualitative research methods with constructivis paradigm and analyzed through Impression Management Theory as a theoretical perspective and processed in depth using the analysis method of Framing Zhongdang Pan and Gerald M. Kosicki. The results of this study reveal that the corporate website can be used as a CSR information tool that represents nationalism in products and encourages the role of segmentation of young people in promoting tourism potential through the image of the nation built in symbols and fashion brands Damn! I Love Indonesia. Keywords: Nationalism, Fashion, Cyber CSR, Framing, Tourism