Open AccessGAYA KOMUNIKASI JOKOWI DALAM PROGRAM KARTU INDONESIA PINTAR
Author(s) -
Patricia Jhoshella
Publication year - 2018
Publication title -
proceeding national conference of creative industry universitas bunda mulia
Language(s) - English
Resource type - Journals
ISSN - 2622-7436
DOI - 10.30813/ncci.v0i0.1296
Subject(s) - rhetoric , ethos , pathos , rhetorical question , indonesian , style (visual arts) , logos bible software , political science , sociology , theology , literature , linguistics , art , philosophy , law
A leader of the State must have full authority and modality. However, Jokowi during his leadership has a unique and different characteristic of communication, especially the way in distribution of Indonesian smart card which is called Kartu Indonesia Pintar that he created to overcome the problem of education. The purpose of this research is to know the real communication style of our Country leader Jokowi, from the perspective of rhetoric and analyzed from three existing rhetorical evidence namely ethos, pathos and logos. It does not stop there, then it will be analyzed with six communication styles. This research was conducted by using qualitative descriptive method seen from a video of Jokowi distributing Kartu Indonesia Pintar at SMKN 3 Kupang. This study uses tradition and theory of rhetoric and public communication. The findings of this study show that the three rhetorical evidence is in Jokowi and two-way communication style is very attached to Jokowi's self. Keywords: Jokowi, Rhetoric, Communication Style, Kartu Indonesia Pintar