Open AccessMEASURING MILLENNIALS' BEHAVIOR IN AVOIDING ADVERTISING ON YOUTUBE CHANNELS: A PUBLIC SERVICE ADVERTISEMENT REGARDING COVID-19
Author(s) -
Henilia Yulita,
Lim Yudhi
Publication year - 2022
Publication title -
jurnal pengabdian dan kewirausahaan
Language(s) - English
Resource type - Journals
eISSN - 2620-3480
pISSN - 2581-2718
DOI - 10.30813/jpk.v6i2.3749
Subject(s) - advertising , credibility , value (mathematics) , business , online advertising , covid-19 , pandemic , source credibility , structural equation modeling , advertising research , social media , marketing , psychology , the internet , political science , infectious disease (medical specialty) , medicine , computer science , disease , pathology , machine learning , world wide web , law