Open AccessPROGRAM PEMBENTUKAN DAN PENGEMBANGAN WIRAUSAHA BERBASIS ICT DI FAKULTAS SAINS DAN TEKNOLOGI (FST), UNIVERSITAS AL AZHAR INDONESIA (UAI)
Author(s) -
Niken Parwati,
Widya Nurcahayanty Tanjung,
Riri Safitri,
Dwi Astharini
Publication year - 2018
Publication title -
jurnal pengabdian dan kewirausahaan
Language(s) - English
Resource type - Journals
eISSN - 2620-3480
pISSN - 2581-2718
DOI - 10.30813/jpk.v2i2.1360
Subject(s) - business administration , swot analysis , business plan , diversification (marketing strategy) , entrepreneurship , political science , business , management , marketing , economics , finance
Entrepreneurship initiating and development program as a supporter of university programs as an enterprising university is designed to produce new entrepreneurs from FST UAI students and alumni. The activity plan starts from initial mapping, training, strengthening and launching. Preliminary Mapping takes SWOT measurements to map current tenants' strengths and weaknesses, to maximize opportunities and minimize threats that also accompany them. Followed by the trainings in seven parts, namely, business planning, financial planning, marketing management, E-Commerce, product development, Branding, IPR, and Muslimpreneur. Strengthening Phase 1 is the FGD regarding improvements and innovations, expansion and diversification, efficiency and utilization. In strengthening phase 2 there was discussion of real problems faced by tenants. The activity ended with the launch of 6 new ICT-based entrepreneurs per year and the publication of results. Keywords: entrepreneur, syariah, ICT, UAI