Open AccessKETERLIBATAN JARINGAN SOSIAL DALAM PROSES PENEMUAN BISNIS
Author(s) -
Krismi Budi Sienatra
Publication year - 2017
Publication title -
journal of business and applied management
Language(s) - English
Resource type - Journals
eISSN - 2621-2757
pISSN - 1979-9543
DOI - 10.30813/jbam.v10i1.869
Subject(s) - entrepreneurship , business process discovery , sample (material) , family business , phase (matter) , business administration , population , business , psychology , knowledge management , marketing , sociology , computer science , business process , demography , chemistry , organic chemistry , finance , chromatography , business process modeling , work in process
The research analyzes the involvement of social network, that is family, friends, and experts formed by entrepreneur for the success of the entrepreneurship process at business discovery phase. Ciputra University students are the population for the study. Sixty students at the second semester are used as the sample. At this semester students are taught to find business idea and to pioneer its establishment. This research uses regression logistics to predict the success of business discovery phase. The results show family members, college friends, friends in group and other friends, and skill encourage success at the discovery and emergence of business phase. Experts do not have impact at the discovery phase and the establishment of a new business. Keywords: social network, entrepeneurship, business discovery