Open AccessMENGIDENTIFIKASI OPINION LEADERS DALAM MENENTUKAN PILIHAN TERHADAP SUATU PERGURUAN TINGGI
Author(s) -
Howard S. Giam,
Danny Santoso
Publication year - 2017
Publication title -
business management journal/business and management journal (bunda mulia)
Language(s) - English
Resource type - Journals
eISSN - 2598-6775
pISSN - 1907-0896
DOI - 10.30813/bmj.v7i1.696
Subject(s) - influencer marketing , opinion leadership , expert opinion , psychology , political science , public relations , business , marketing , medicine , relationship marketing , marketing management , intensive care medicine
The topic of this article is about buying decision. There are many issues that can be discussed in buying decision, such as stages of buying decision process, factors that inluence buying decision, and opinion leaders who persuade in making a buying decision. However, the article only focuses on the opinion leaders, especially in choosing a higher education. It explores the influencers of high school students in taking up a higher education as a place to study, both from quantitative and qualitative perspectives. Key Words: B uying decision, opinion leader.