Open AccessPENGARUH KEPUASAN DAN KEPERCAYAAN TERHADAP KOMITMEN DAN DAMPAKNYA TERHADAP LOYALITAS
Author(s) -
Husein Umar
Publication year - 2017
Publication title -
business management journal/business and management journal (bunda mulia)
Language(s) - English
Resource type - Journals
eISSN - 2598-6775
pISSN - 1907-0896
DOI - 10.30813/bmj.v7i1.692
Subject(s) - loyalty , psychology , business administration , population , business , advertising , marketing , sociology , demography
The purpose of this survey is to examine the effect of satisfaction and trust to commitment and their impact to loyalty. The population includes everyone who travelling to Bandung from Jakarta by toll road suttle service Cipaganti and Xrans. There were 300 respondents purposively selected. Data analysis using Structural Equation Modelling produce the following results : 1) satisfaction influences commitment, 2) Trust influences commitment, 3) commitment influences loyalty, 4) Satisfaction influences loyalty, 5) Trust influences loyalty. Key Words- Trust, satisfaction, commitment, loyalty.