Open AccessPENGARUH KEBIJAKAN BAURAN PEMASARAN UNIVERSITAS BUNDA MULIA TERHADAP KEPUTUSAN MAHASISWA UNTUK KULIAH DI UNIVERSITAS BUNDA MULIA
Author(s) -
Arko Pujadi
Publication year - 2017
Publication title -
business management journal/business and management journal (bunda mulia)
Language(s) - English
Resource type - Journals
eISSN - 2598-6775
pISSN - 1907-0896
DOI - 10.30813/bmj.v5i2.743
Subject(s) - promotion (chess) , marketing mix , business administration , business , marketing , political science , politics , law
This research tries to found out the effect from the marketing mix of Bunda Mulia University to student’s decision to college in Bunda Mulia University. Students in generally said that Bunda Mulia University already has sufficient marketing mix policy. This opinion arose from the academic facilities and services. From correlation analysis, this research found that there are two variables of marketing mix which has significant effect to student’s decision. Those variables are, academic facilities and services and promotion. This research is conducted to find out the effect of the marketing mix of Bunda Mulia University onto each student’s decision to enroll in Bunda Mulia University. In general, the students stated that Bunda Mulia University already had sufficient marketing mix policy. From the correlation analysis, this research found that there are two variables of marketing mix-which have the significant effect onto the student’s decision. Those variables are academic facility along with services and promotion. Key Words Marketing Mix, student, and correlation