Open AccessTHE EFFECT OF SOCIAL MEDIA MARKETING ACTIVITIES ON PERCEIVED SERVICE QUALITY AND BRAND VALUE IN THERMAL TOURISM: A RESEARCH IN AFYONKARAHISAR
Author(s) -
Ömer Kürşad Tüfekçi,
Nezihe Tüfekçi,
Dilek Kocabaş
Publication year - 2020
Publication title -
mehmet akif ersoy üniversitesi i̇ktisadi ve i̇dari bilimler fakültesi dergisi
Language(s) - English
Resource type - Journals
ISSN - 2149-1658
DOI - 10.30798/makuiibf.791342
Subject(s) - business administration , business , humanities , advertising , art