Open AccessCONSUMER VIEW ON THE AXIS OF DIDEROT EFFECT AND UNPLANNED PURCHASE
Author(s) -
Kübra Müge Çakaröz,
Sabiha Kılıç,
Funda Civek
Publication year - 2022
Publication title -
mehmet akif ersoy üniversitesi i̇ktisadi ve i̇dari bilimler fakültesi dergisi
Language(s) - English
Resource type - Journals
ISSN - 2149-1658
DOI - 10.30798/makuiibf.1034930
Subject(s) - product (mathematics) , quality (philosophy) , purchasing , advertising , cronbach's alpha , descriptive statistics , order (exchange) , reliability (semiconductor) , business , marketing , feeling , psychology , social psychology , mathematics , statistics , philosophy , power (physics) , geometry , physics , epistemology , finance , quantum mechanics , service (business)