Open AccessMARKETING 4.0 APPROACH AND DIGITAL MARKETING IN SERVICE MARKETING: a RESEARCH on the MARKETING of the SERVICES OF MUNICIPALITIES
Author(s) -
Onur Kemal YILMAZ
Publication year - 2022
Publication title -
pamukkale university journal of social sciences institute
Language(s) - English
Resource type - Journals
eISSN - 2147-6985
pISSN - 1308-2922
DOI - 10.30794/pausbed.1088487
Subject(s) - business , marketing , marketing research , digital marketing , services marketing , business marketing , return on marketing investment , marketing management , public sector marketing , marketing science , business to government , marketing mix , metropolitan area , scope (computer science) , service (business) , public relations , relationship marketing , political science , medicine , pathology , computer science , programming language
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