Open AccessStrategi Pemasaran Produk Penghimpunan Dana Bank Syariah dalam Upaya Meningkatkan Pangsa Pasar Perbankan Syariah
Author(s) -
Irfan Harmoko
Publication year - 2018
Publication title -
wadiah
Language(s) - English
Resource type - Journals
eISSN - 2776-9569
pISSN - 2599-1515
DOI - 10.30762/wadiah.v2i1.2991
Subject(s) - business , sharia , market share , financial system , population , market segmentation , mobile banking , commerce , business administration , finance , marketing , islam , philosophy , demography , theology , sociology
Market share of sharia banking in Indonesa is low. It’s acontradictif with the realy that Indonesia is a largest moslim population. One of the way to increase sharia bank market share is growth up the funding or DPK. Market segmentation is one of strategy that can be applied. In addition, giving high return, good banking facilities (ATM, CMS, mobile banking, internet banking) can also add attraction for customer to deposit funds the sharia bank.Keywords : funding product, marketing strategy.