Open AccessSTRATEGI PEMASARAN PRODUK BANK SYARIAH DALAM PERSAINGAN BISNIS PERBANKAN NASIONAL
Author(s) -
Irfan Harmoko
Publication year - 2017
Publication title -
wadiah
Language(s) - English
Resource type - Journals
eISSN - 2776-9569
pISSN - 2599-1515
DOI - 10.30762/wadiah.v1i1.1278
Subject(s) - sharia , business , product (mathematics) , financial services , service (business) , market share , islam , islamic banking , commerce , marketing , financial system , finance , philosophy , geometry , theology , mathematics
The sharia banks are the financial institutions that operate on the principles of sharia or Islamic law which acts as an intermediary institutions. The growth of sharia bank in Indonesia is quite good, but the market share is still lacking. Some efforts would be solve this problem, as one of them is increasing the market share that gradually increase new costumers. It can be done by creating marketing strategy among others making a sharia banking product that is easily understood by the public, cooperating with the conventional bank to make a sharia service office (KLS), or make a financial service mobile.
Keywords : sharia banking product, marketing strategy.