PERAN DAN ETIKA DISTRIBUTOR DALAM PEMBERIAN HADIAH (PRODUK KOPI TORA BIKA) GUNA MENINGKATKAN DAYA BELI PAGUYUPAN PEMILIK WARUNG

In marketing activities, there are elements called the marketing mix that includes product, price and promotion, and one of the elements that were also very instrumental is a place in this case a distribution channel.In an effort to increase sales of its products, the company has a strategy that is by giving gifts to customers with certain conditions. Gift-giving is done by a distributor. Being adistributor must have the ability to sell a product. Not only a limited ability alone, ethics must be owned by a distributor.Based on research through interviews,distributor of coffee products Tora Bika has adopted the ethics promotion. Ethics used has been well received by consumers with evidence that many new customers who take the program prizes that have been awarded by the company. So Tora Bika Coffee product sales increased.From the description above, the company is expected to add strategies such as gift order coffee products Tora Bika could be easily bought among consumers.Kata Kunci: etika distributor, pemberian hadiah, daya beli