BRANDING PEMIMPIN NASIONALIS BASUKI TJAHAYA PURNAMA DALAM DEBAT PILKADA DKI JAKARTA 2017 (Menurut Kode-Kode Televisi John Fiske)

Basuki Tjahaya Purnamais one of governor candidates for DKI Jakarta 2017. As an incumbent, Ahok(his nickname) has been continued Joko Widodo, which was resigned after won the president election.Ahok had been governor candidate that got highlights in many headline news. This happens becausehis blunder when he socialized his program in Kepulauan Seribu. He made statement about Al-Qur’anand a part of moslem in Indonesia offended with his statement.One of qonsequences is the destructionof his image as the leader that can embrace the people accros their culture, religion, race and socialstatus.John Fiske Television Codes Model mandated three steps of data analysis on scenes that appear in the Ahok’sdebating performance within the last debate in the second season. First, the analysis found a reality constructionby Ahok that displaying within speech. Ahok presents himself as populist leader and accepted by the society. Arepresentasion in public debating showed Ahok accepted by ethnic groups and social in Jakarta who positionedto provide a solution to the problem of low and middle class. It displaying within ‘kotak-kotak’. Analysis of theideology that reached based on reality and representasion by the author shows Ahok foundation of communicationin the debate season is to using an emotional approach.This article will analyzeAhok’s perfomancein public debating fo governor election in DKI Jakarta in the secondseason. The researchers concluded such as accepted social classes, ethnic groups amd nationalism. Of the threeideologies, Ahok focused use nationalist leader as an attempt to construct the brand image of Ahok as a candidateduring the Jakarta Governor 2017 in his strategy of political marketing. These results showed that Ahok is a leaderwho displays himself with nationalist leader.Keywords : Branding, Ahok, Pilkada DKI Jakarta, public debat, television codes.