Open AccessHow Do Corporate SNS Usage Motivation Enhance Customer-Brand Relationship? : The Mediating Role of SNS Usage Patterns
Author(s) -
Su Jeong Park,
JaeHyeonPAE
Publication year - 2016
Publication title -
journal of new industry and business
Language(s) - English
Resource type - Journals
ISSN - 1226-0681
DOI - 10.30753/emr.2016.34.1.002
Subject(s) - business , marketing , customer relationship management , brand relationship , advertising , customer engagement , psychology , brand management , computer science , world wide web , social media
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