Open AccessPRODUCT QUALITY AND PROMOTION RELATION ANALYSIS ON PURCHASING DECISION AT PT. SEJAHTERA BUANA TRADA (CASE STUDY OF SUZUKI ERTIGA)
Author(s) -
Imam Yunianto
Publication year - 2018
Publication title -
journal of economic empowerment strategy
Language(s) - English
Resource type - Journals
eISSN - 2621-7724
pISSN - 2621-4652
DOI - 10.30740/j.v1i1.23
Subject(s) - promotion (chess) , business , product (mathematics) , purchasing , purchasing decision , quality (philosophy) , business administration , marketing , mathematics , political science , philosophy , geometry , epistemology , politics , law
This research was conducted at Car Dealer PT. Sejahtera Buana Trada Puri Indah branch with case study Suzuki Ertiga which at the time of research is selling well. In this study, researchers wanted to test whether there is a significant relationship between Product Quality with Purchase Decision. Is there also a significant relationship between Promotion on Purchase Decision. As well as a significant relationship between Product Quality and Promotion together with Purchase Decision.