Open AccessPelatihan Analisis Usaha Pada Klaster Batik Semarang
Author(s) -
Sri Widowati,
Wyati Saddewisasi,
Teguh Ariefiantoro,
Aprih Santoso
Publication year - 2019
Publication title -
loyalitas
Language(s) - English
Resource type - Journals
eISSN - 2621-4687
pISSN - 2621-4679
DOI - 10.30739/loyal.v2i2.492
Subject(s) - swot analysis , strengths and weaknesses , test (biology) , business , business analysis , training (meteorology) , knowledge management , business development , process management , marketing , psychology , computer science , business model , social psychology , paleontology , physics , meteorology , biology
The purpose of the training is to increase understanding and knowledge of planning through business analysis, so that batik business is expected to increasingly be able to increase the profits of entrepreneurs in the batik cluster. Training implementation methods are: counseling methods (lectures, questions and answers) and discussions between participants. Evaluation of training activities is carried out with pre-test and post-test. The results of the training are that participants are able to know and understand business development techniques; able to know and understand about how to make a business feasibility study and measure strengths, weaknesses, opportunities, and business threats (SWOT Analysis). This can be seen from the pre-test results distributed by the training team. The conclusions of this training include the members of the batik cluster who have been able to increase knowledge about business development techniques and can conduct business feasibility studies, measure strengths, weaknesses, opportunities, and business threats (SWOT Analysis) as well as increasing motivation to run their businesses.