Open AccessPENGARUH LINGKUNGAN BISNIS DAN STRATEGI OPERASI TERHADAP KINERJA OPERASIONAL PADA UKM KERAJINAN GERABAH KASONGAN BANTUL
Author(s) -
Ign. Sony Kurniawan,
Risal Rinofah
Publication year - 2017
Publication title -
sosiohumaniora: jurnal ilmiah ilmu sosial dan humaniora/sosiohumaniora : jurnal ilmiah ilmu sosial dan humaniora
Language(s) - English
Resource type - Journals
eISSN - 2579-4728
pISSN - 2443-180X
DOI - 10.30738/sosio.v2i2.525
Subject(s) - nonprobability sampling , business administration , business environment , business , path analysis (statistics) , operations management , mathematics , engineering , statistics , population , sociology , demography
This objective of the research was to examine whether or not the operations strategy mediate a relationship between business environment and operational performance. The research collected a sample of SMEs located in Kasongan Bantul Yogyakarta. The sampling was conducted by applying a non-probability method with a purposive sampling technique. The questionnaires processed were 70 in number, which were obtained from direct survey. The data collected were then analyzed by using a path analysis technique. The result of the research not proved that the operations strategy mediated a relationship between business environment and operational performance, but the business environment directly influence the operational performance. Key words: business environment, operations strategy, operational performance