Open AccessA Study on Consumer Inertia towards E-Wallet usage at Patan City
Author(s) -
Patel Anand,
Patel Anand,
Pate Anand
Publication year - 2021
Publication title -
international journal of management research and social science
Language(s) - English
Resource type - Journals
eISSN - 2394-6415
pISSN - 2394-6407
DOI - 10.30726/ijmrss/v8.i3.2021.83023
Subject(s) - payment , business , government (linguistics) , promotion (chess) , the internet , advertising , marketing , e commerce , internet privacy , computer science , linguistics , philosophy , finance , politics , world wide web , political science , law
Demonetization effect, Government promotion, Merchant acceptance, Effect of COVID-19, availability of internet and smart phones etc. are in favour of adoption of E-wallet in market as payment alternative but still Consumer inertia towards use of E-wallet prevails in India. In spite of many advantages to use E-wallet over traditional payment system, Consumers having hesitation due to concerned factors associated with it. Perceived Risk associated with E-wallet usages are safety, privacy, digital literacy, language, cost, fraud etc. makes impact on intention to use and consumer adoption behaviour. Research aims to examine the major factors concern for consumer’s inertia to use of E-wallet. It is an attempt to find out reasons of adoption and impact of demographic variable on concern factors with statistical analysis using SPSS.