Open AccessBetween Normative Power and Soft Power: the Psagot case
Author(s) -
Nellie Munin,
Ofer Sitbon
Publication year - 2021
Publication title -
australian and new zealand journal of european studies/australian and new zealand journal of european studies
Language(s) - English
Resource type - Journals
eISSN - 1837-2147
pISSN - 1836-1803
DOI - 10.30722/anzjes.vol13.iss1.15478
Subject(s) - normative , soft power , power (physics) , politics , human settlement , european court of justice , economic justice , law and economics , hard power , political science , law , sociology , european union , political economy , economics , european union law , international trade , history , physics , archaeology , quantum mechanics
The Psagot judgment, handed down by the European Court of Justice (CJEU) in 2019, provides that products originating in Israeli settlements in territories Israel occupied during regional wars, exported to the EU, should be labelled as such, to allow consumers make an informed political choice. This article argues that the Psagot judgment thus reinforces normative, 'top-down' governmental power with soft, 'bottom-up' consumer power. Psagot's implications for Israel-EU relations is discussed along with the effectiveness of the EU approach in the short and longer terms.