Open AccessNeurotechnologies for design product in the Economy of Transformation
Author(s) -
Francesca Bonetti,
Giorgio Casoni
Publication year - 2021
Publication title -
diid, disegno industriale industrial design/diid
Language(s) - English
Resource type - Journals
eISSN - 2785-2245
pISSN - 1594-8528
DOI - 10.30682/diid7321i
Subject(s) - multidisciplinary approach , safer , work (physics) , productivity , product (mathematics) , product design , knowledge management , strategic design , industrial design , affect (linguistics) , computer science , human–computer interaction , engineering , business , psychology , marketing , political science , mechanical engineering , geometry , computer security , mathematics , purchasing , law , economics , macroeconomics , communication
"In an ever-changing world, it is essential to integrate differentdisciplines to create user-centred products and services.Design alone cannot fully understand the needs and require-ments of the end users, nor the emotions and mental statesthey feel when they experience the product. There is a needfor a multidisciplinary work that brings together the skills ofdesigners with the most sophisticated neurotechnologies onthe market. Neuroergonomics is an applied discipline thatarises from the joint efforts of neuroscience and ergonomi-cs. It uses existing knowledge about human behaviour andbrain functioning to identify human-friendly technologiesand interfaces and to support the design of safer and moreefficient work environments that can increase worker well-being, while maximizing productivity. Thus, it can establish areference framework for decision-making in the architecturaland industrial design sector, focusing on central factors thataffect people’s reactions and behaviors."