Open AccessCONSCIENTIOUSNESS PERSONALITY TYPE AS A PREDICTOR OF POST PURCHASE REGRET
Author(s) -
Liana Anisa Leo,
Eka Danta Jaya Ginting
Publication year - 2012
Publication title -
proyeksi/proyeksi (fakultas psikologi universitas islam sultan agung)
Language(s) - English
Resource type - Journals
eISSN - 2656-4173
pISSN - 1907-8455
DOI - 10.30659/p.7.1.67-78
Subject(s) - regret , conscientiousness , psychology , personality , social psychology , personality type , scale (ratio) , big five personality traits , extraversion and introversion , mathematics , statistics , physics , quantum mechanics
The aim of this research is to investigate the level of cor r el a t ion betwe en conscientiousnesspersonality type and post purchase regret on consumer. The measurement tool that was used in thisresearch is conscientiousness personality type scale and post purchase regret scale. Conscientiousnesspersonality type scale arranged by researcher according to conscientiousness personality typecomponents proposed by John, Robins & Pervin (2008), that is order, achievement striving,dutifulness, self discipline, competence dan deliberation. Whereas post purchase regret scalearranged by researcher according to post purchase regret components which was adapted from Leedan Cotte (2009) work, that is outcome regret dan process regret. The number of respondent was101 people that collected by technique of purposive sampling. Using Kendall-Tau analyses, theresult of this study shows that there was a significant relationship between conscientiousnesspersonality type and post purchase regret. Conscientiousness personality could decreased postConscientiousness Personality Type, Post Purchase Regret.purchase regret.