Open AccessEMPOWERING OTHERS IN SALESTEAM KNOWLEDGE CONVERSION: A STRATEGI TO BOOST SELLING PERFORMANCE
Author(s) -
Ken Sudarti
Publication year - 2021
Publication title -
ijibe (international journal of islamic business ethics)
Language(s) - English
Resource type - Journals
ISSN - 2502-4647
DOI - 10.30659/ijibe.6.2.135-147
Subject(s) - business , originality , marketing , value (mathematics) , empirical research , sharia , islam , knowledge management , psychology , computer science , social psychology , philosophy , theology , epistemology , machine learning , creativity
Purpose - This study aims to examine the role of empowering others on knowledge conversion in improving selling performance. Empowering others on knowledge conversion is the spirit of salesmen who are members of a sales team to ask and help colleagues to be willing and able to do the best knowledge conversion activities.Design/methodology/approach This study used 193 sharia insurance salespeople as respondents in Indonesia. The regression model is used to analyze the data and test the empirical model.Findings Empowering others on knowledge conversion has proven to improve the selling performance of sharia insurance salespeople in Indonesia.Originality/value The concept of empowering others on knowledge conversion is a critical reconstruction of needs for achievement theory and social capital theory through the internalization of Islamic values. Through empowering others in doing knowledge conversion, salespeople who are members of the sales team will have updated sales knowledge to achieve the best performance.