Open AccessVisit Intention and Destination Image in Post-Covid-19 Crisis Recovery
Author(s) -
Albattat Ahmad,
Azizul Jamaludin,
Nini Shaliza,
Mohd Zuraimi,
Marco Valeri
Publication year - 2021
Publication title -
international crisis and risk communication conference
Language(s) - English
Resource type - Journals
ISSN - 2576-9111
DOI - 10.30658/icrcc.2021.04
Subject(s) - destination image , tourism , covid-19 , psychology , regression analysis , social psychology , marketing , business , geography , destinations , medicine , computer science , machine learning , infectious disease (medical specialty) , disease , archaeology , pathology , virology , outbreak
The aim of this research is to analyze the factors influencing visit intention and destination image in post-Covid-19 crisis recovery. In post-crisis recovery, the factors influencing visit intention are physical, socio-psychological and financial factors. A total of 426 respondents were selected and analyzed using correlation and multiple regression analyses. The findings demonstrate that physical factors are the main factors that influence tourists’ visit intention. Additionally, destination image significantly affects visit intention and significantly mediates the relationship between the factors and visit intention. All this inevitably affects the organizational structure of the tourist destination.