Visit Intention and Destination Image in Post-Covid-19 Crisis Recovery | Zendy

Albattat Ahmad | Zendy; Azizul Jamaludin | Zendy; Nini Shaliza | Zendy; Mohd Zuraimi | Zendy; Marco Valeri | Zendy

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Visit Intention and Destination Image in Post-Covid-19 Crisis Recovery

Author(s) -

Albattat Ahmad,

Azizul Jamaludin,

Nini Shaliza,

Mohd Zuraimi,

Marco Valeri

Publication year - 2021

Publication title -

proceedings of the international crisis and risk communication conference

Language(s) - English

Resource type - Journals

ISSN - 2576-9111

DOI - 10.30658/icrcc.2021.04

Subject(s) - destination image , tourism , covid-19 , psychology , crisis management , regression analysis , advertising , business , medicine , geography , political science , destinations , computer science , disease , archaeology , pathology , virology , machine learning , outbreak , infectious disease (medical specialty) , law

The aim of this research is to analyze the factors influencing visit intention and destination image in post-Covid-19 crisis recovery. In post-crisis recovery, the factors influencing visit intention are physical, socio-psychological and financial factors. A total of 426 respondents were selected and analyzed using correlation and multiple regression analyses. The findings demonstrate that physical factors are the main factors that influence tourists’ visit intention. Additionally, destination image significantly affects visit intention and significantly mediates the relationship between the factors and visit intention. All this inevitably affects the organizational structure of the tourist destination.

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