Open AccessTweeting to Prepare: An Examination of Government and Organizational Messages during National Preparedness Month
Author(s) -
Jenna L. Currie-Mueller
Publication year - 2019
Publication title -
international crisis and risk communication conference
Language(s) - English
Resource type - Journals
ISSN - 2576-9111
DOI - 10.30658/icrcc.2019.4
Subject(s) - preparedness , government (linguistics) , emergency management , public relations , social media , disaster preparedness , political science , business , philosophy , linguistics , law
Each year, disasters have devastating consequences in the United States. Consequences are long term and extend beyond the disaster’s immediate impact area. Establishing a culture of preparedness is necessary for the U.S. A prepared populace responds more effectively to disasters and is less stressful on community infrastructure and resources during the response phase. One of the ways government organizations and non-government organizations can encourage preparedness actions is via social media. This study examined preparedness messages existing independently of an emerging event disseminated on Twitter by government and non-government organizations. A total of 6,374 tweets were analyzed from data collected during National Preparedness Month. Tweets were analyzed for preparedness content and whether efficacy was included in preparedness messages.