Open AccessEfektifitas Iklan Negatif Di Media Sosial Dalam Politik Di Indonesia
Author(s) -
Rully Rully
Publication year - 2018
Publication title -
lontar : jurnal ilmu komunikasi
Language(s) - English
Resource type - Journals
eISSN - 2599-2104
pISSN - 2442-5109
DOI - 10.30656/lontar.v6i1.650
Subject(s) - politics , indonesian , presidential system , power (physics) , negativity effect , political science , phenomenon , political advertising , presidential election , advertising , sociology , media studies , political economy , social psychology , psychology , law , business , epistemology , philosophy , linguistics , physics , quantum mechanics
Political advertising has been part in series of political campaigns with all its dynamics. Interestingly, social media is quite effective attracting voters thus emerging the supporting community. This phenomenon is felt since 2014 Elections, when viewed furthermore, the shared content in socmed has same patterns packing political ads, which plays negative issue in society. How is the effectiveness of political ads through socmed in Indonesian politics? Why is a negative political ads tends to have more influence in society? According Perloff (2014), the feature of political ads is to direct its negativity, used for colorful roles in presidential campaigns and proving that it is easier for people to consider negative advertising than positive advertising.Qualitative descriptive analysis will reveal the phenomena with relevant theories to the effects of socmed illustrating its power to form partisan.