Open AccessA mobile application for assessing the product success on crowdfunding campaign: the development and usability testing
Author(s) -
Yanti Pasmawati,
Titis Wijayanto,
Alva Edy Tontowi,
Budi Hartono
Publication year - 2021
Publication title -
jurnal sistem dan manajemen industri
Language(s) - English
Resource type - Journals
eISSN - 2580-2895
pISSN - 2580-2887
DOI - 10.30656/jsmi.v5i2.4073
Subject(s) - usability , product (mathematics) , android (operating system) , computer science , user experience design , usability engineering , new product development , mobile apps , usability inspection , human–computer interaction , world wide web , business , marketing , geometry , mathematics , operating system
Crowdfunding is one of the alternative sources of finance for product-based startups. Products are funded if the campaign is considered to be successful in reaching the target. The assessment of the success rate of product campaigns develops into three successive levels, namely overfunding, successful and unsuccessful. Due to the complication of setting up a product campaign on an online crowdfunding platform, a mobile application to aid campaigners needs to be developed. Moreover, it is essential to evaluate its ease to use. This study aims to (1) develop an android-based application, (2) evaluate the usability of the application based on user perceptions. The application ('POSCA') was developed by emphasizing user experience (UX), while the Use Questionnaire evaluated its usability. Ten participants were invited to evaluate the system usability and interface. The results suggest that 'POSCA' has good scores of usability: ‘efficiency’ = 49.11% in the fifth trial, ‘very-easy-to-learn’ (95%), ‘useful’ (85%), ‘easy-to-use’ (87%), and ‘satisfy-the-users’ (88%).