
Implementation of Integrated Marketing Communication on Low Cost Carrier Airlines in the New Normal Era (Qualitative Descriptive Study at PT Citilink Indonesia Branch Office Denpasar)
Author(s) -
Ni Putu Candra Cristina,
Putu Gde Arie Yudhistira,
Ni Putu Evi Wijayanti
Publication year - 2022
Publication title -
trj (tourism research journal)
Language(s) - English
Resource type - Journals
ISSN - 2598-9839
DOI - 10.30647/trj.v6i1.128
Subject(s) - advertising , business , ticket , marketing , integrated marketing communications , social media , documentation , personal selling , sales promotion , the internet , direct marketing , loyalty , digital marketing , marketing communication , descriptive research , loyalty business model , data collection , marketing management , relationship marketing , service (business) , computer science , sociology , world wide web , social science , computer security , service quality , programming language