Implementation of Integrated Marketing Communication on Low Cost Carrier Airlines in the New Normal Era (Qualitative Descriptive Study at PT Citilink Indonesia Branch Office Denpasar) | Zendy

Ni Putu Candra Cristina | Zendy; Putu Gde Arie Yudhistira | Zendy; Ni Putu Evi Wijayanti | Zendy

Open Access

Implementation of Integrated Marketing Communication on Low Cost Carrier Airlines in the New Normal Era (Qualitative Descriptive Study at PT Citilink Indonesia Branch Office Denpasar)

Author(s) -

Ni Putu Candra Cristina,

Putu Gde Arie Yudhistira,

Ni Putu Evi Wijayanti

Publication year - 2022

Publication title -

trj tourism research journal

Language(s) - English

Resource type - Journals

ISSN - 2598-9839

DOI - 10.30647/trj.v6i1.128

Subject(s) - advertising , business , ticket , marketing , integrated marketing communications , social media , documentation , personal selling , sales promotion , the internet , direct marketing , loyalty , digital marketing , marketing communication , descriptive research , loyalty business model , data collection , marketing management , relationship marketing , service (business) , computer science , sociology , world wide web , social science , computer security , service quality , programming language

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