Gender & Kepemimpinan Perpustakaan Perguruan Tinggi Muhammadiyah: Inovasi Layanan di Masa Pandemi Covid-19

ABSTRACT Introduction. This article is entitled "Gender & Leadership of Muhammadiyah Higher Education Libraries: Service Innovation during the Covid-19 Pandemic." The purpose of writing is to systematically describe and interpret gender and leadership in bringing new innovations in library services during the Covid-19 pandemic in the form of transformative policies. Research Methods. In this article, the author uses descriptive qualitative methods with constructivist and critical interpretive efforts in seeing the phenomena that occur, by formulating several crucial issues which are summarized in the question: Why is genderization of library leadership important to produce new innovations in services in times of crisis? Meanwhile, the data were collected by means of online observation, online interviews and call interviews. The main data is through call interviews and through chat communication media. The informants in this study were the head of the library and librarian / library staff at Muhammadiyah Higher Education including Muhammadiyah Riau University, STIKES Muhammadiyah Gombang, and Muhammadiyah Makassar University. Results and Discussion. The results of the research in this article show that the role of gender feminism in library leadership during the Covid-19 pandemic crisis is very urgent in relation to efforts to transform service change as protecting the existence of libraries. The head of the Muhammadiyah College library plays a professional and maternal role in making a policy (democratic and transparent). In crisis conditions, transformation is carried out by utilizing both forms of service, namely conventional (covid-19 protocol) and digital (wa, instagram, zoom, repository, and web library). So, that these efforts are very intersubjective to become novelty for Muhammadiyah Higher Education libraries in an effort to transform services that are more creative, innovative, and relevant from various conditions. Conclusions and recommendations. From these results, to bring existence to the Muhammadiyah Higher Education library in various intersubjective conditions requires relevance between effective policies in line with the gender role of the head of the library. This is necessary for the library to consider more carefully the policies to be taken so that it is user-oriented, because it will affect the existence of the library in the future in facing various situations.   Keywords: Gender, Leadership, Transformation, Innovation, Library, PT Muhammadiyah