Open AccessPengaruh Kualitas Produk dan Distribusi Terhadap Penjualan Teh Poci
Author(s) -
Asih Fitri Yanti,
Fakhrurrazi Abbas,
Moch Syauki
Publication year - 2019
Publication title -
jurnal humaniora/jurnal humaniora
Language(s) - English
Resource type - Journals
eISSN - 2684-9275
pISSN - 2548-9585
DOI - 10.30601/humaniora.v3i1.242
Subject(s) - table (database) , product (mathematics) , mathematics , quality (philosophy) , agricultural science , statistics , value (mathematics) , regression analysis , variable (mathematics) , advertising , business , computer science , database , physics , environmental science , mathematical analysis , geometry , quantum mechanics
In running a business, producers should know the market, where the products produced will be offered or marketed. These goals can be achieved by trying to maintain and increase profits or company profits. The data collection technique used in this study is field research conducted by circulating a list of statements to 81 respondents, namely consumers of the UMKM teh poci Yusrizal. Data processing was carried out with the help of the multiple regression equation model SPSS for Windows. The results of this study indicate that the product quality variable (X1) has a significant effect on increasing sales (Y), which is equal to 0.001. These results can be proved by the value of tcount> t table (12,419> 1,667). The distribution variable (X2) has no significant effect on increasing sales (Y), which is equal to 0.162. This can be proven by tcount <t table (1.410 <1.667) with a significant <0.05.