Open AccessANALISA SENSITIVITAS RESPON KONSUMEN DARI EKSTENSIFIKASI MEREK (BRAND EXTENSION) PADA SABUN MANDI CAIR MEREK CITRA (Studi pada Mahasiswa Universitas Muhammadiyah Purwokerto)
Author(s) -
Puput Alviana,
Agung Miftahuddin
Publication year - 2016
Publication title -
media ekonomi/media ekonomi
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2579-4418
pISSN - 1411-2973
DOI - 10.30595/medek.v16i2.1758
Subject(s) - brand extension , brand image , advertising , soap , shower , brand management , business , brand awareness , psychology , computer science , engineering , mechanical engineering , world wide web , nozzle