Open AccessANALISIS PENGARUH IKLAN TELEVISI, EKUITAS MEREK, DAN DAYA TARIK CELEBRITY ENDORSER TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK WARDAH
Author(s) -
Atika Wiguna
Publication year - 2016
Publication title -
media ekonomi/media ekonomi
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2579-4418
pISSN - 1411-2973
DOI - 10.30595/medek.v16i2.1757
Subject(s) - advertising , nonprobability sampling , intervening variable , population , psychology , business , sociology , demography